Haile Gebrselassie was born in 1973 into a farming family in the Arsi region of Ethiopia. He came to fame from a 25-year career as one of the most successful distance runners of all time, winning two Olympic titles and breaking 27 world records. After retirement, Haile turned his his energies towards investing in business ventures in his home country, and one of those passions turned to coffee farming under his brand Haile Coffee.
This single origin Ethiopian coffee celebrates Gebrselassie and his contribution to the Masha region. It is best enjoyed with the pour over method and has hints of Pinot Grigio and honeycomb.